value ladder Tag

How to Create Lifetime Loyal Customers by Building a Value Ladder for Offers

  *Building a Value Ladder*   This strategy involves creating a series of offers that increase in value and price. The lead magnet is often the first step, attracting customers with a low-cost or free offer. As the customer progresses up the ladder, they are presented with higher-value offers, leading to more significant sales and deeper customer engagement. Example: Dentist Value Ladder   In the context of...

Read More