value-based marketing Tag

GIVE Before You Ask: The Magnetic Pull of Value-Based Marketing

In the digital age, where consumers are constantly bombarded with sales pitches, advertisements, and promotional messages, standing out from the crowd can seem like an insurmountable challenge. However, there's a paradigm shift that's making waves in the marketing world. This strategy emphasizes on giving first, without any immediate expectation of a sale. It's called "Value-Based Marketing". Why Value-Based Marketing? Traditional sales tactics often...

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